by Chelsea Springli Photo Above: (left to right) Chelsea Springli, Marketing Coordinator; Tracy Verner Community Development Manager; Laura Woods, Vice President of Marketing and Community Presence; Andrew Potts, Creative Marketing Designer; Katie Tucker, Marketing Communications Manager.
Wentzville (May 1, 2018) – 1st Financial Federal Credit Union, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals.
1st Financial Federal Credit Union won the Direct Mail category for its New Member Welcome campaign. The New Member campaign includes a letter with all of the pertinent information that the member needs to know about their new account as well as a New Member Guide to help them take advantage of everything that a credit union membership has to offer. New members also receive an email with a video from the credit union CEO and a phone call from a local credit union branch manager to answer any questions that they might have.
“We’re thrilled to be recognized for our New Member Welcome campaign by CUNA,” said Laura Woods, VP of Marketing and Community Presence. “We understand how important first impressions are and that the first 90 days at the credit union are the most critical in the member’s journey and we work hard to educate and inform our new members.”
For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
For more information about 1st Financial Federal Credit Union, please visit www.thebetterwaytobank.org.
###
About 1st Financial Federal Credit Union
Established in 1968, 1st Financial Federal Credit Union is full-service financial cooperative whose mission is to improve the financial well-being of its members. With assets exceeding $250 million, 1st Financial serves more than 34,000 members. For more information about 1st Financial Federal Credit Union, visit www.thebetterwaytobank.org.
About CUNA Marketing & Business Development Council
The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of seven CUNA Councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.