FOR IMMEDIATE RELEASE:
May 12, 2023
Alltru Credit Union Appoints Chief Member Experience Officer
ST. LOUIS, MO (May 12, 2023) – Lone Jensen, formerly VP of Member Experience at Alltru Credit Union, was promoted to Chief Member Experience Officer effective January 1, 2023.
Since joining Alltru Credit Union in 2016 as the Vice President of Member Experience, Lone has proven herself a strong advocate and leader. Lone has provided direction for retail and eService, overseeing a wide range of high impact departments, from the frontline retail branches to online banking services, card services and the call center.
Lone has led the credit union to unprecedented growth in loans, checking accounts, product per member ratios and is currently aiding in the effort toward a ten-year target for exponential growth. From prioritizing financial literacy for members in our community to ensuring staff has the knowledge and expertise to offer accessible financial tools, Lone works daily to provide better banking options for all.
“As the Chief Member Experience Officer, I hold a crucial position in ensuring that every member of Alltru Credit Union has an exceptional experience. These critical experiences can create a loyal and trustworthy relationship between the credit union and its members when executed correctly. I remain focused on enhancing the overall satisfaction and experience for members. I am enthusiastic to continue creating a seamless and personalized experience for every member, increasing their engagement, and driving membership retention and growth,” stated Lone Jensen.
As a Credit Union leader, Lone is passionate about helping others. She frequently volunteers at non-profits such as KidSmart, College Kids, Junior Achievement, Beyond Housing, and Diaper Bank of St. Louis. Lone was recently recognized by Connections to Success for her outstanding leadership in service to the community.
“Lone brings a wealth of experience with over two decades of service in the banking industry. However, it is her passion for taking care of members and seeing their dreams come to a reality that shines through each time you talk with her. Her positivity and refreshing outlook on the future of service and how we might transform the Credit Union industry model as we know it today, makes us excited to work alongside her,” said Michelle Rosner, CEO of Alltru Credit Union.
Lone Jensen has built a career in banking, focused on servant leadership and authenticity. She brings with her a lifetime of experience in team leadership, service excellence and sales training. Lone has a proven talent for prioritizing opportunities and dealing with unknowns. A mother of two intelligent daughters, Lone leads with compassion and a drive for results, a daily advocate for her employees and the success of the credit union. Her passion, fun-loving spirit, and energy are unparalleled and Alltru is incredibly grateful to have Lone Jensen as a member of the Executive Leadership team.
About Alltru Credit Union
Established in 1968, Alltru Credit Union is full-service financial cooperative whose mission is to improve the financial well-being of its members. With more than 39,000 members and over $335 million in assets, Alltru has provided members with a full line of dependable financial products and services for over 55 years. For more information about Alltru Credit Union, visit www.thebetterwaytobank.org.
Not a credit union member? Membership is available to anyone who lives, works, or worships within St. Charles county, St. Louis county, or the City of St. Louis. Open an account today.
VP of Marketing and Community Presence