FOR IMMEDIATE RELEASE:
August 31, 2022
Alltru Credit Union Launches New Financial Literacy Program
ST. LOUIS, MO (August 31, 2022) – Alltru Credit Union has entered into a partnership with Zogo, a leading financial technology company, to bring gamified learning to its members and families. The app, which was developed by a group of Duke University students, guides users through 400+ bite-sized financial educational modules.
All of Zogo’s content meets the national standards for financial literacy and covers topics like saving, retirement, and managing money. As users successfully answer questions, they will accumulate points that they can redeem for gift cards to stores like Amazon, Target, Walmart and more!
84% of teens say they look to their parents for information about money, according to a study by Junior Achievement. Despite these findings, T. Rowe Price’s 11th Annual Parents, Kids, & Money Survey found that nearly half of parents stated they miss opportunities to talk to their kids about money. And a quarter said they are very reluctant to discuss financial topics with their kids. However, the same report found that 3 out of 4 parents think financial apps are a good way to teach children about financial matters.
“Growing up, we didn’t have good experiences learning about finance” added Bolin Li, CEO and co-founder of Zogo. “With Zogo, we wanted to create a financial education experience our peers would actually use. We are excited to partner with Alltru Credit Union to bring this vision to life.”
The Zogo app is now available to Alltru account holders at no cost on both the Apple App Store and Google Play Stores. To learn more about Zogo, please visit: https://alltrucu.org/alltru-you/tools-resources/zogo-gaming/.
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About Alltru Credit Union
Established in 1968, Alltru Credit Union is full-service Community Development Financial Institution (CDFI) whose mission is to improve the financial well-being of its members. With more than 37,000 members and over $300 million in assets, Alltru has provided members with a full line of accessible financial products and services for over 54 years. For more information about Alltru Credit Union, visit www.thebetterwaytobank.org.
Not a credit union member? Membership is available to anyone who lives, works, or worships within St. Charles County, St. Louis County, or the City of St. Louis.
VP of Marketing and Community Presence